Want to Go For A Property Launch This Weekend?
Property Malaysia just celebrated our first anniversary last week, we’re writing a series of articles to commemorate the event.
Let’s talk a bit about new property launches, which are practically a weekly event in the Klang Valley, throughout the year. And specifically, the people who attend the property launches.
A good new property launch, if marketed well enough, will definitely attract a good crowd, depending on some other factors, like the developer’s reputation, and whether the launch weekend doesn’t clash with some major event like the MATTA Fair. We’ve been to a lot of property launches (actually, ‘too many’ would be a better description), and other than assessing the product on sale, we also like to observe the two types of people involved in the event – the prospective clients (and that would actually include the non-prospective ones) and the salespeople trying to close the deal.
A lot of people attend these launches for a lot of different reasons – some to buy, some with no intention at all, but everyone has a right to come in (except if its one of those members-only previews).
A big crowd gives an excellent ‘crowd effect’, and attracts passers-by, who in turn spread the word by mouth. But a big crowd is difficult to handle, the sales people will not have enough time or people to attend to every interested visitor. Unless those visitors came specifically for the food or the door gift…
Speaking of food, it has become somewhat of a norm to have catered food for these events, the higher the quality the better. The usual ‘satay party’ or ‘free mooncake’ is old-fashion now, developers are providing 5-star hotel caterers or the likes of Strudels or Delifrance…
But at the end of the day, it’s the product and pricing that ultimately draws the people to buy, marketing can only help the sales go faster. But a good housing development that is poorly marketed will lose out on many potential buyers who didn’t get to hear about the project, or were put off by the less than professional salesfolks…
Where is the best page that I can find the details of the latest property launched in either KL or Selangor on the web?
Comment by Eswaran Thavagnanam — June 23, 2007 @ 6:16 am