This project will be officially launched tomorrow, but units are available during the current soft launch. Actually judging from MAPEX last week, there are quite a few new condo launches in the Cheras area, and this is one of them. Usually Cheras is, well, you know, off the radar most people, given that it is such a matured market that is almost fully developed over the last 4 decades.
But now, quite a few developers are developing some the pockets of empty land which mostly have been left idle over the years, just like this piece. Some time back, there was a plan to build an office block, but now the developer has decided to go with the serviced apartment route. Location is easily recognizable, right at the junction of Jalan Loke Yew and Jalan Cheras, just next to the existing Shell station. It is also very near other Cheras landmarks like Leisure Mall, the Badminton Hall, Courts Mammoth and of course, Menara PGRM (where the sales office is located).
Pertama Residency is actually on a small plot of land. The ground floor is taken up by shops, which we mention before a trend that is getting more popular these days. Above the shopping mall, there are about 5 levels of parking bay, then a level of common facilities. After that there are 13 floors of apartments.
There are 312 units available here, with a massive 24 units per floor. But the concept here is that there is only one type of unit available, a small studio unit about 610sq.ft. There is an option of unit with balcony or without balcony, it is actually a very narrow balcony that isn’t really wide enough to do much. All units face one of two direction, facing KL or Cheras. You can guess which is more popular.

The units come fully furnished – perhaps one of the most completely done up we’ve seen so far. In fact, everything you see in the show unit is given together with the unit, except the loose decoration. What is given is the living & bedroom furniture, kitchen cabinets, plaster ceiling and lighting, two units of air-conditioning and all the fittings in the bathroom. We really liked the ID done to the place, you practically can pack only just your clothes in a suitcase and move in. Of course, all this is already priced into the unit, whether they call it ‘complimentary’ or ‘free’ or whatever.
The bathroom is exceptionally nice, with a touch of contemporary designs – the toilet is completely glass-walled (for the ultimate voyeuristic experience) and fittings are attractive, including the glass basin and jacuzzi. But anyway, different strokes for different folks.
There are larger penthouse units available, but we were told they’ve been sold out.
The common floor has a sky lounge bar, they kept telling us it’s quite lavish, and the usual common facilities that service apartments have.
The units start from RM179k onwards, which comes to about RM300psf inclusive of the furnishings. This is a bit on the high side, but we suppose you have to look at the location, with it’s close proximity to KLCC and Bukit Bintang, plus you are also paying for the furnishing. Which by the way, you have to take it, and unless you spend more money replacing it to suit your taste, you’ll have the exact looking unit as all your neighbours. Please also bear in mind the price does not include a parking bay, you have a choice of buying at (at a separate cost) or renting it. The third option is to fight for free parking along the road with hundreds of other folks.
Maintenance fee is 25sen psf, which is also on the high side for such a small building and facilities. With this kind of fee (RM150), people usually expect above average services and maintenance, so it better be.
For the time being, the developers are throwing a free TV for every purchase.
With the studio concept, they are obviously target the young, urban, mobile market, who are looking for convenience and proximity to the city. No clutter like families to fill the house. With this is mind, they made a decent product, and the response so far looks promising. We also like that it’s only 312 units, attracting both owners and investors alike. On the downside, no parking. Also, the pricing is expensive.
This is the first residential project for the developers, although they are active in developing commercial lots like USJ Nine19en and Digital Mall in Section 14 PJ.
| Project Name |
Pertama Residency |
| Location |
Cheras, KL |
| Description |
serviced designer suites in Cheras |
| Land type |
Leasehold |
| Encumbrances |
Encumbered to AmBank |
| Land size |
about 1.5acres |
| Price |
from RM178,880 to RM198,880 (average about RM300psf) |
| Unit size |
about 610sq.ft.(penthouses also available but sold out) |
| No of units |
312 |
| Launch Date |
now available |
| Expected Completion |
3 years after SPA. |
| Developer |
Evolusi Bina Sdn. Bhd. (subsidiary of SM Land Group) |
| Contact |
03 – 9287 1199 |
| Website |
http://bighouse.com.my/project.asp?pid=867 |